Can you explain why you make a certain decision? How come you find chocolate next to the cashiers in the food market? And how does those mind reading shows really work? In thi presentation Emelie will discuss choice making from a cognitive science perspective. We’ll have a look at human decision making and how we can use it when we are working with behavior and attitude change. There will also be some time for decision making in animals and it’s ecological value for the individual as well as the group.